Customer Retention Through Customer Training

May 13th, 2008 SamMiller Posted in Business Management | No Comments »

Customer training is a very integral part of any business to ensure that the company survives in this age in which everything and every business have stiff competition. This is most applicable for products sold that require technical skills to set up. Many customers or en udders need software programs or hardware devices that they are not really familiar with. Once they get home, they get frustrated for failure to use it not because the product is defective, but they do not have the ability to utilize it.

One common example in itself is the computer or any hardware attached to it, such as external drives. Once a customer purchases a computer, it is not always an expectation that the customer knows how to set it up or troubleshoot it. There has to be someone who will guide the customer or offer a walk through the process. And it does not end there. There will be computer upgrades soon and the very same customer will need the same assistance, either from the manufacturer or from the retailer.

Many businesses are wise enough to provide 24-hour customer service phone numbers. These hotlines are manned by capable customer service representatives who can resolve any possible issues with the product. Once a customer’s issue has been resolved, it also educates him and reduces the possibility of a call back. Thus, customer education is also tagged as customer training. There are also software programs that have live affiliates in many parts of the country. What these companies do is they route the customers to their state branches and classes are held or scheduled so the end user will be educated on how to use the product. These trainings include—but are not limited to—basic product knowledge, basic trouble shooting, installation guidelines, how to use the product, etc. These classes are normally free of charge, as long as only the basics are covered. As far as the deep technical procedures are concerned, some companies charge a minimal fee to cover for other expenses.

Customer education has become more and more a growing concern for many companies. In that light, almost all companies have call centers that people can contact if they need guidance. Also, it is widely believed that customer service representatives are required to offer additional assistance or additional education for each customer other than his original concern. This is to ensure that related issues that may come up are addressed and this guarantees a one-call resolution process or standard. This also reduces the numbers of customers who will call again, just because they forgot to ask something that is critically relevant to his primary concern.

As the world becomes more advanced in technology, it is quite difficult to imagine how massive customers can get with all the new products we see everyday. These products are more technologically inclined, and as such, need more attention and customer care. And as information becomes more readily available, the greater challenge it will be for businesses to keep abreast with customer training needs on a 24-hour basis.

If you are interested in customer training, check this web-site to learn more about customer kpi.

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Getting Paid On Time - 7 Tips For Every Small Business

May 13th, 2008 TaraRoitman Posted in Business | No Comments »

So you have completed the job. After many changes and communication breakdowns, you delivered on time and exactly to specification. Now you sit and wait to be paid. Thirty days later, you’re still waiting. Sixty days later, you’re almost begging. Ninety days later, you are biting off your fingernails and tearing your hair out. This has happened to every small business that offers credit to their clients. How can you get paid on time and maybe even early? Here are my top seven tips for getting paid on time:

1. Do thorough credit checks before offering credit. Ok, I know that many clients will assume that you should automatically give them 30 days credit, no questions asked. That might work great for their cashflow but not for yours. Have every client complete a credit application, perform the checks and get at least two trade references. Credit is a privilege, not an automatic right.

2. Settle any disputes as quickly as possible. If there are any problems, don’t bury your head in the sand or procrastinate. Deal with them as soon as you can. Show your client that you are as committed to solving the problem as you were to making the original sale. Not only will this help you get paid on time but it will also strengthen your relationship with your client.

3. Send out invoices promptly. By this I mean, on the day of despatch of the goods or completion date of the service. If you can include the invoice with the goods do that but also send a copy to accounts. Sometimes if you send an invoice late, the accounts department will only pay 30 days from receipt instead of 30 days from the invoice date. Don’t allow this to happen.

4. Call to make sure that the invoice was received. Make a gentle call ensuring that the invoice has been seen and did not get “lost in the post”. This technique is usually recommended for first time clients. Your regular clients might get a little peeved if you do this every single time.

5. Get the name of the person in the accounts payable. You should capture this information on your credit application form. Often, when you call to chase payment, you might speak to more than one person and get different responses. If you deal with the same person every time, they are accountable if the payment does not arrive when promised. If they tell you that the financial director has to approve the payment, get her name too.

6. Call on the day when the payment is due and find when it will be made. Don’t be aggressive or demanding this early in the collections process. Calling early can encourage a slow payer to deal with your invoice promptly.

7. Offer a discount for settling the bill early. A small discount such as 5% if settled within 30 days or 10% if settled within 7 days can be very appealing for clients who want to make additional savings on the transaction. Of course, only offer this if your profit margin can take the hit.

My last bit of advice: don’t be afraid to pick up the phone and talk to your clients about payment. Often, we might be timid about asking for payment because we don’t want to upset our clients. But remember, a client who doesn’t pay, no matter how great a company they may seem, is useless to your business.

Tara Roitman is the marketing manager for Media Heaven Ltd - full service experts in CD duplication, DVD duplication, CD Packaging , and USB memory duplication

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Knowledge Is Power - Why It Is So Important To Know Your Potential Market?

May 13th, 2008 SergeDandelin Posted in Business | No Comments »

When it comes to the business world, you have to know that knowledge is power. Also, you should know that power equals money. So the more power you have, the more money you are going to be able to make. This is why it’s so important to know your potential marketplace and who would like to buy your products. This is called: knowing your niche market.

Not knowing your niche or not knowing who is more likely to buy your product could end up costing you a lot of money when it comes to advertising. After all, when you can focus your advertising on one group of people (that are more likely to buy), then you do not waste money marketing to people who do not care about your product in the first place. It’s easier to sway someone to buy from you when they are already in the market to buy something that you are selling. Thus, those are the people you want to market to.

Gaining knowledge of your potential market can be hard. You always have to be aware that you are not the only person in the world that is aiming to take charge of that market. You are always going to be up against other companies. This is why it’s very important to take a look at different trends in your market. By knowing the different trends, you give yourself the knowledge of knowing what people are looking for in the marketplace.

This is something that can give your business the edge that it needs to be able to pull out in front of your niche market. If you are marketing a product that is only going to sell good in the United States, do not worry about marketing it to the rest of the world right away. You have to be able to strike when the iron is hot.

Knowing your potential market is a must whenever you are in the business world. If you want your business to grow and make money then you have to know who your product appeals to. There is no point trying to get people to buy your product when they are not interested. For example, you would not want to market women’s makeup to guys, which just does not make sense. If you did do that, then you are marketing outside your niche (which would be women) and trying to appeal to a group of people who does not care for what you are selling.

Also, if you are just starting a new online business it is a good idea to perform a market research. There are many sources for market research that have already been compiled that you can draw from for basic information about your targeted audience or customer group. You can find all the information you need via the search engines. After your market research is done it is time to perform a keywords research.

A keywords research will tell you the search phrases people use to find your relates products and services, as well as the search terms that drive traffic to your competitors.

To Your Success!

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Growing Your Business Through Franchising

May 13th, 2008 NazDaud Posted in Business | No Comments »

If you are looking to grow your business using the franchising model, then there are certainly lots of issues that you have to consider beforehand. It’s also wise to consider consulting with a suitably qualified specialist. Franchising is a model used by many large businesses, including Subway and McDonald’s, and has inevitably contributed towards their rapid expansion and global presence.

Doesn’t Dilute Equity

When you finance the growth of your business through franchising it allows the existing shareholders to maintain a greater share of equity within the firm. This means that going forward they can run the business in a way that they see fit, and capitalize on opportunities when they arise.

Scale Quicker

Your business should be able to scale much quicker when you opt for the franchising model. Each time you enter into new markets, and sell more franchises, your balance sheet will become stronger through franchising fees. This is in comparison to other businesses, where they will often have to heavily leverage their business or dilute equity to finance this.

Limit Losses

Dependant on the structure of your franchise agreement it is unlikely you will be able to make a gross loss from selling a franchise in any giving trading year. Most franchisees pay a yearly management fee to the franchisor, which is a percentage of revenue. This means even if one particular franchise is not profitable, this will not impact the business as negatively as it otherwise would. This makes the business far more stable with more predictable earnings.

Well Managed

It is likely that each franchise will be well managed when the owner is so closely vested in its success. This allows for your business to worry about micro-managing less, and worry about long-term strategy more. It also means you will most likely have higher caliber management in place than you otherwise would.

Cannibalization Less Problematic

If two McDonald’s franchisees open restaurants near each other then it will probably benefit the parent company. Not only do they benefit from the initial fee from both companies, but they also benefit from the increased revenue brought by their wider reach.

Although this may benefit McDonald’s in this case, if they owned the stores directly they may find that they were competing against each other for the same business. This means that total revenue would be higher, but profitability would take a hit. With business franchising, your business becomes immune to this.

Encourage Efficiency

Through making the franchisee responsible, as directly as possible, for the costs that they bring to your business it’s possible to drive efficiency within your business in a way that would not otherwise be possible. If one franchisee is using up more head office resources than you would like, there expenses can reflect this.

Economies of Scale

Because you will be able to reach critical mass much faster than you otherwise would, it means that expenses can be shared out amongst a larger organization. For example: when the business pays for a new product design everyone benefits. This makes the business more cost efficient.

Naz Daud - CityLocal Franchises Franchise Opportunity & Business Opportunities UK Business Directory & Internet Franchises Ireland Business Directory & Internet Franchises Work from Home

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The Debt Ratio Amongst Banking Ratios

May 13th, 2008 SamMiller Posted in Business Management | No Comments »

Often times, when a person is talking or wanting to know about banking ratios, it is most likely concerned with a loan application. This is because loan officers of financial institutions, such as banks and lending companies, go over several aspects to determine whether or not an applicant is indeed worthy to be lent money. This is where banking ratios enter the picture because one of the important aspects considered here is indeed a banking ratio, which is the debt ratio. If you are not too familiar with the debt ratio, then it could be because you know it by its other name, which is the debt to income ratio.

In its most basic form, the debt ratio is actually the total percentage of your debt to your income. If you would take a look at the stability of any company right now, in terms of operations and such, you would surely have to measure its liabilities against its assets, right? Doing so would help you gauge just how stable the company is amidst all facets in the industry. Similarly, this process of matching liabilities against assets is also done by financial institutions when dealing with consumer credit.

Banks, lending companies, and other enterprises would want for the income of their loan applicants to be significantly higher than the amount they would owe the enterprise itself. Yes, the percentages concerned here would indeed differ from one bank to another, as well as among the different types of credit. In general, however, banks prefer the debt ratios of their applicants to be below 40%. To show how the debt ratio is computed, let us say that your gross monthly income reaches $3,000. Your monthly expenses, let us say, reach $1,000. So, that would be 1,000 divided by 3,000, and then multiplied by 100. The result would be 33.34%, which is obviously less than 40%. If you have such a debt ratio, and you want to apply for a loan, then the chances of getting that loan application approved are high. But bear in mind that this is just the gross income being used here. There are some banks and lending institutions that prefer to use net income. These lenders are more of the conservative nature. Make sure to ask what particular figure your bank prefers to use for their computation.

There are also times when the bank would add a particular percentage to your debt ratio. That is, if you have dependents in your household. Since having dependents is not really out of the ordinary, then you have to keep this in mind as well. Having more dependents actually means that there are more expenses entailed for you. This can very well affect the standing of your debt ratio, and can in turn affect the chances of getting your loan application approved. So, when dealing with banking ratios, you have to be canny yourself as well. Look for that reliable bank or institution that can give you the best possible deal. Do not be afraid to shop around, for there will surely be better offers than the present offer you are considering right now.

If you are interested in banking ratios, check this web-site to learn more about banking metric.

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Banking Training Boosts Employees’ Productivity

May 13th, 2008 SamMiller Posted in Business Management | No Comments »

If you are employed in a banking institution, it is always an edge when you have acquired banking education from respected schools. In the real world, however, education is not enough to sustain you in the industry. Hence, companies offer banking training to help every employee improve in terms of performance and productivity. This way, employers will remain competitive in the banking industry.

Business owners understand the relationship between the success of their company and the productivity of their workers. When there is an increase in productivity, the company earns more. This is the primary reason why organizations take time to dwell on training sessions for their employees, to further productivity.

Training conducted by bank institutions is not limited to bank principles. In fact, it would be beneficial for the company to give its employees training on several facets outside mere bank principles, such as customer service, for instance. Banks deal with clients every single workday. Thus, it would pay to dedicate training sessions on handling clients.

When drafting possible training, the management should look at the challenges faced by the company. There are four challenges faced nowadays by bank institutions worldwide. Enhancing customer service is atop the list, along with technology innovations, handling risk management programs, and varying products.

Delivering satisfactory service to customers can help curb strong competition in the banking industry today. Clients do make great advertisers through word of mouth. Therefore, satisfying them is becomes a vital for any banking institution. When customers are entertained very well and their concerns are addressed properly, they will enjoy their banking experience with your financial institution. It will not take long for them to recommend your bank to one, two, or even a lot of their friends and colleagues. This will surely create a big impact on your earnings.

Here are a few tips on how to improve employees’ customer service skills. The first is to be attentive to clients. Customers approach bank personnel to ask for assistance regarding anything that pertains to his or her bank account. Therefore, it is appropriate that for bank personnel to pay close attention so that the appropriate solution can be raised to address the customer’s problem. Establishing eye contact is also a must here. Eye contact is a sure way to express that the customer’s issue is indeed given due attention.

The second tip is to be well-versed in terms of products. This comes into play when employees face clients who ask for several alternatives in dealing with their problem. For instance, a customer approaches an employee and asks for options in obtaining a car loan. The employee should be able to present the different loan packages for car ownership that is currently offered by the bank. In doing so, the customer would feel that he or she is indeed being attended to, since customers normally appreciate options.

Lastly, it is also important to ask clients questions. This can be used as a strategy to make known to clients certain bank products. An assessment of the bank’s services can also be achieved by asking for comments and suggestions. Getting feedback can help improve the services of any financial institution.

The bottom line here is that bank firms should be geared towards enhancing productivity of its workers. One effective strategy is to employ banking training.

If you are interested in banking training, check this web-site to learn more about banking balanced scorecard.

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Tracking Brand ROI

May 13th, 2008 SamMiller Posted in Business Management | No Comments »

Brand ROI or Return on Investment is a measure of how much a company is able to profit from the use of a brand when marketing its products or services.

A brand can be a name, design, term, or symbol that is a label of ownership. A brand can become a very important asset for a company and it can likewise drive success in financial and competitive markets. In advertising themes, a brand is a very valuable element. Usually, a marketing department seeks to align customer expectations behind a brand name. Marketers attempt to assign certain qualities and characteristics to a brand so that customers will be able to distinguish their product or service apart from the others. Brands can be so powerful that they can attract sales even without much promotional effort from a company. It is for this reason that many marketers have endeavored to specialize in brand management, the art of brand creation and maintenance.

When a brand becomes very popular to its target market segment, it achieves brand recognition. When brand recognition reaches the point of critical positive mass, a brand achieves brand franchise. The ultimate goal in brand management is to place a particular brand on top of its product or service category. A brand name may also be classified as a type of trademark, especially if it identifies and determines the brand owner as the commercial source of some products and services. When this is the case, the brand owner may apply for proprietary protection by registering its trademark.

According to a survey compiled by Interbrand Corp. and published through Business Week, the top five global brand names are Coca-Cola, Microsoft, International Business Machines (IBM), General Electric (GE), and Intel. The values of these brands were calculated by determining the percentage of the company’s revenues that can be directly credited to the brand. When this was done, they projected sales revenues for five years and deducted the value of intangibles, like patents from this figure. Other less in-depth methods of determining the value of a brand are the use of name-brand price advantage and higher company valuation. Through the first method, brand recognition can be measured through the differences in the prices of branded products and generic products. This is based on the fact that branding increases the perceived value of products and services. The second method which is higher company valuation is based on how investors value well-performing brands.

Brand valuation is a crucial factor in brand management. Brand valuation involves calculation of potential earnings from a brand throughout its expected life down to its present day value. A brand value tracker may be designed to monitor the effects of any advertising or marketing strategy on brand value. Competitor activity, sales figures, market trends, and other key performance indicators (KPIs) may be integrated into a brand value tracker. Having all these data together in one page allows easy analysis and comparison. Moreover, this setup makes it easier for managers to build the relationship between some factors and brand ROI.

If you are interested in brand ROI, check this web-site to learn more about branding scorecard.

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Improving Contact Center ROI

May 13th, 2008 SamMiller Posted in Business Management | No Comments »

To achieve high levels of contact center ROI, certain performance metrics should reveal positive figures. In the same way, the performance metrics selected should provide a link between where a company is at present and where it wants to be in the future.

A contact center, also called a call center, is an office that is especially organized and created for transmitting and receiving large volumes of telephone requests. Inbound call centers are usually hired by companies to provide product support and answer information inquiries posed by their consumers. Outgoing call centers, on the other hand, are usually tasked to do telemarketing, customer acquisition, and debt collection tasks. To measure call center performance, such factors as proficiency level, quality control, and customer service are continuously monitored through a special computer technology or software. Most of these technologies apply the concepts of workforce management, quality monitoring, and queue management. Moreover, these special call center software applications combine historical call center information with projected need to be able to address current staffing needs.

It is not enough to measure the success of call centers by getting data like the number of calls handled per agents and average handling time. It is also important to determine the Return of Investment of call centers by subtracting the revenue from dissatisfied customers from the revenue collected from satisfied customers. The difference is then divided to the total cost of operating a call center. Call center ROI is considered to be a very effective call center metric because it can be drastically affected by the number of dissatisfied customers. Given the relationship between customer satisfaction and call center ROI, it can be concluded that the former is critical success factor for any call center. In response to this fact, several call centers use a Customer Relationship Management (CRM) solution to assist them in assessing their success rates and to help them identify areas for improvement. In addition, this technology determines whether proper forecasting, adhering, and scheduling are done to meet the service level requirement of a call center.

Certain call center metrics or performance indicators are also often used for call centers to be able to assess their performance. Unfortunately, many call centers use unnecessary metrics as bases for their success. Industry experts recommend that metrics should be linked or associated with the call center’s overall objectives and strategies. Moreover, these metrics should be measures of efficiency, as efficiency is a primary concern for call centers. After all, an efficient company is able to have more work done in a short period of time. However, call centers should not focus too much on efficiency, as it may also curtail customer satisfaction. Agents would no longer care so much if they were able to assist the customers with their needs as long as they were able to keep the calls short. Customer satisfaction should also be given importance and should be regularly assessed through quality assurance call monitoring or customer service. With high customer satisfaction levels, high levels of contact center ROI follows.

If you are interested in contact center ROI, check this web-site to learn more about contact center scorecard.

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The Basic Nature Of Credit Risk Scorecards

May 13th, 2008 SamMiller Posted in Business Management | No Comments »

Since the dawn of paper notes, the financial capability and buying power of people have been significantly rated through credit risk scorecards. In the United States alone, almost all adults are very conscious of their own credit rating. This is because a person’s credit rating will determine if he is a person with whom a bank may transact with in terms of loans. Not only in banks, but also in the acquisition of credit cards.

Credit risk scorecards are used mainly by financial institutions to know if a potential debtor is worth taking the risk. It will be unwise for any lender to lend money or any asset to a person whose financial power is doubtful. History is needed to have a data-driven approach before reaching a decision. With this type of scorecard, a creditor will see at a simple glance if the person is trustworthy. The information age is not like the olden times in which lending money can be based on verbal promise.

These ratings are normally gathered by credit bureaus. These organizations have a very vast amount of data that statistically show whether a person is worth lending money to or not. Every person’s historical background in terms of finances are there in that database. The main problem is there are so many companies offering credit scores that it already borders to confusion.

Many of these credit reporting agencies use varying formulas that will show different results. These results are normally trademarked by these credit reporting agencies and are for sale. The people who buy these are people who have businesses who need to verify if the person they are doing business with is worth it. Although there were several attempts to standardize the way scores are presented, there is still variation that exists. This is because these scores need to be presented in several ways, depending on the type of usage. It is dependent on who will use it and how it will be used.

How a person is scored is heavily based on the way he pays his debts. This is also based on comparison. For example, if a debtor pays his debt 60 days late or just one month late, his paying behavior will then be categorized under the same group of people who have the same behavior. Then, statistical analysis and tools will show the probability of the risk of lending money to this person. Some of these statistical tools are proprietary in nature. This means it was the bank or the credit reporting agency that developed the mathematical formula, so the way they score is different from the others.

There are simply so many scoring models that one normal individual cannot comprehend how it was possible for him to be declined regarding his credit card application. Much to the dismay of many, they get disapproved for a loan they have been looking forward to just to pay off mortgages. In reality, very few consumers understand the true nature of credit risk scorecards and as such, one cannot do anything but to improve his credit rating.

If you are interested in credit risk scorecards, check this web-site to learn more about credit risk ROI.

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Never Give Up! Don’t Let Statistics Rob Your Hope And Joy

May 12th, 2008 FosterCline Posted in Cancer Survival | No Comments »

When a child is first diagnosed with a medical condition, especially a life-threatening one, the first question many parents understandably ask is, “How long does my child have to live?” Medical professionals respond by quoting the statistics.

Statistically, all illnesses have a somewhat predictable course or an “average life expectancy.” But statistics based on the group norms may be very misleading and even disabling when applied to individual children. It’s very hard to predict who will be among the many who “beat the odds.”

Historically, medical professionals have been known to advise parents of children with cystic fibrosis not to worry about saving for their children’s college education. And parents have been known to lower their expectations concerning their children’s performance in school, sports, or other important matters relating to the future and living a “normal” life.

This lowering of expectations, with its suggestion of a “What’s the use?” attitude does a great disservice to children. It encourages them to become both entitled and to feel hopeless within themselves. Achievement and self-image both suffer.

The average life expectancy for many diseases is increasing at a fairly rapid rate due to medical advances. What might be an accurate statistic today probably won’t be tomorrow. While it is important to understand the statistics, it is not helpful to be governed by them. The Nash family knew this to be true:

When Liz was diagnosed with cystic fibrosis in 1973, her parents were told not to expect her to graduate from high school. She did much more than that. Liz earned a PhD in molecular genetics, interned at Johns Hopkins University and went on to become a research scientist in CF. She also volunteered as a mentor to teens with CF, who struggled with thoughts about their future and medical compliance.

Liz was optimistic, enthusiastic, and passionate about her life’s work and interests. She shunned the limitations imposed by CF. As captain of her college ski team she refused to give up the sport when oxygen became necessary. She simply skied with a backpack filled with portable oxygen tanks.

As an inspiring individual, Elizabeth Nash was selected to carry the 2002 OlympicTorch through Union Square in San Francisco. Liz died at nearly 33, well past her “statistical average” at the time but her spirit lives on as her example and courage continue to bring hope to many.

With many medical conditions, there is a strong correlation between good self-care and longevity. Parents can use statistics to inspire hope and spark an “I can beat this” attitude. Parents who give off positive, “we can beat this” vibes generally raise kids with the same determined spirit. We have met many CF parents and their children who demonstrate this indomitable and inspiring attitude.

In summary, wise parents handle statistics and medical predictions by:

• Emphasizing that significant medical progress is being made in almost all areas, and that health and longevity are increasing for almost all illnesses.

• Realizing that for all individuals, the future is unknown. Many lives are shortened by unexpected illness and traumatic events.

• Encouraging their children to believe that they have every chance of being one of those children “who fall on the high side of the bell curve because you take such good care of yourself.”

• Understanding that the quality of a life is measured not by its length, but by the amount of love, accomplishment, and giving that fills it.

• Understanding that worrying about the future and chewing on the mistakes of yesterday rob both today and tomorrow. The resulting hopelessness, negativity, and worry can shorten lives and certainly diminish the quality of life.

• Believing that those who bravely face life’s obstacles build a character that not only leads them to be more capable people and leaders, but sets an example that enhances the lives of all with whom they come in contact.

Answering a child’s questions about the course of his or her illness can be difficult. How can parents answer their child’s questions with hope if they have not come to a good place themselves? The child will almost always take the parent’s cues. So don’t let scary statistics rob your hope and joy!

(May 2008 is National Cystic Fibrosis Awareness Month)

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